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A Guide to Testing UX Visual Design Principles
Visual design improvements create a lift in page performance. We came across Kelley Gordon’s post on UX visual design principles. It inspired us to dive into UX visual design principles, where we are...
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From First Click to Loyalty: Mastering User Experience with User Journey Mapping
User journey maps reveal opportunities to improve user interactions. User Journey Mapping is a pivotal tool in user experience design. If you’ve ever wondered how businesses seem to read their...
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Assumption Mapping Unlocks Design Project Success
Have you ever found yourself knee-deep in a project, only to realize you’re crafting something that’s not quite hitting the mark? You’re not alone. The challenge is real – designing the perfect...
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Testing GTM Messaging: A Tactical Guide for Startups
Your Go-To-Market (GTM) messaging is how you communicate effectively and draw customers to your business. You may have an ingenious product and a stellar team as a startup, but you’re shouting into...
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Harnessing Stakeholder Feedback for Lovable Product Experiences
Quit inviting everyone to the meeting, especially at the wrong time, which happens all the time. Bring user data to the table and gather stakeholder feedback to drive your ideas forward. Or if you are...
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Product Feedback Lifecycle: Continuous Discovery Prevents Feedback Decay
Picture this: You launch a new app feature; initially, your users’ feedback is a roaring cheer. You’re still riding that wave six months later, but has anything changed? Is that feedback still ringing...
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Accelerate Innovation with Growth Experiments
Growth experiments are the adrenaline shots that keep businesses nimble, informed, and ahead of the curve. These designed tests, each a mini-crusade against stagnation, are not just about finding what...
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How JTBD Research with AI Revolutionizes Product Development
In product development and market innovation, understanding the ‘why’ behind consumer choices is as critical as the ‘what’. This is where Jobs-to-be-Done (JTBD) research steps into the spotlight. It’s...
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Design Handoff Reimagined: Why the Hot Potato Process and Iterative Research...
The ‘design handoff’ plays a pivotal role in the product development ecosystem when transforming design into reality. It’s that critical juncture where designers pass the baton to developers,...
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Quality design balances engagement, craft, user needs, and business needs
Design quality is more than just how good something looks. It’s about how well it works, meets users’ needs, and helps a business succeed. According to design leader Cameron Moll, true design quality...
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Making Faster Design Decisions
The speed and efficiency of decision-making can make or break a project. Inspired by Matt Cooper-Wright’s insights from IDEO, we’re diving deep into how you can make design decisions swiftly without...
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Effective Homepage Design Testing Methods
Designing an impactful homepage is essential for capturing user interest and driving conversions. A successful homepage must communicate your brand’s purpose clearly and concisely. Prominently...
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Test and Improve Your Design with the Laws of UX
Understanding the laws of UX can significantly enhance our work as designers and researchers, leading to more intuitive and effective designs. But how exactly can we leverage these principles in our...
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Product Activation Testing to Maximize Your SaaS Success
Product activation is more than just a step in your onboarding process–it’s a critical component of your SaaS sales funnel that can significantly impact your conversion rates and customer retention....
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Testing Business Ideas from Concept to Market Using the Design Test Loop
Testing business ideas is crucial for ensuring that your concept is innovative and viable in the market. Even the most promising ideas can fail to gain traction or meet customer needs without proper...
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Effective Dashboard UI Design Ideas
Effective dashboard design improves UX by carefully managing trade-offs. We love Benjamin Bach’s article on the inevitable design tradeoffs in dashboard creation. He focuses on four key parameters:...
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Agile Design Drives Continuous Improvement and User Satisfaction
Combining design thinking with agile drives efficiency, encourages innovation, and enhances team collaboration. An agile design process is a powerful approach that blends the iterative nature of agile...
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How the Consumer Decision Making Process Influences Buying Choices
Ever wonder why you choose one product over another? Whether you’re picking out a new phone or deciding where to grab lunch, there’s a fascinating process happening behind the scenes. This process,...
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The Power of Behavioral Design and User Research in Products
Why do most New Year’s resolutions fail? Why do gym memberships often go unused? The answer lies in the complexity of changing behavior. Despite the abundance of products and services designed to...
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Product Development Research Guide to Slow and Fast Research
Have you ever found yourself stuck in the maze of product development, bouncing between what you think users need and what they want? You’re not alone. The bridge that spans this gap is built with...
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